Ad management
Setup, budget allocation and daily management across Meta, Google, TikTok and Apple Search Ads. The campaign structure is built correctly from the start; it does not get patched later.
Digital marketing · Meta Ads · İzmir
If your ads are not selling,
the problem is not the ad.
An ad is not a solution, it is a magnifier. Whatever sits underneath, it makes bigger. So I look there first: is the message right, is the ground ready, who are you talking to. Then we open the channel.
The problem
The budget is burning, but nobody can say where
In most brands the same three things happen: one creative, one message, one audience. People at every stage of the funnel want to hear something different, and they are all told the same thing.
There is also this: an ad opened on a brand that is not ready only makes the money leave faster. The ground gets built first, the ads come after.
Services
Marketing is not making content and running ads
The people who think marketing is only making content and running ads keep asking why they get no results. The rest of the job is here: to whom, with which message, in which order, and measured how.
Message and creative
Which sentence, which format, which audience. A separate message for every stage of the funnel. Found by testing rather than guessing, and the winner gets scaled.
Social media management
Content order, publishing rhythm and community. Growing on Instagram is not making more content, it is knowing what you are making it for.
Measurement and reporting
Pixel, conversion events, a readable report. Every optimisation made on an account that measures wrong is guesswork.
Meta Ads
Google Ads
TikTok Ads
Apple Search Ads
Social media management
Content and creative
Marketing psychology
Measurement and reporting
Method
The order never changes
These four are a sequence, not a menu. Raising budget before measurement is fixed, scaling a message that was never tested, or skipping both and reading the report, does not work.
01
I look first
I open the account, the spend and the measurement. Where the money is going becomes clear before any new budget is discussed.
02
I fix the measurement
Pixel, conversions and reporting get wired correctly. On an account that measures wrong, everything done in the name of optimisation is a guess.
03
I test the message
Budget opens up to a message that passed a test, not to an unproven idea.
04
I scale what works
What works gets bigger, what does not gets closed. The report answers one question: what went in, what came out.
Podcast
Pazarlama Günlüğü
A weekly audio journey through the invisible bond between brands and people. Less about campaigns, more about feelings. Less about algorithms, more about people. New episode every Monday, in Turkish.
Bölüm 8 5 dk 26 sn
Soğuma — En Çok Görünmez Olmak Acıtır!
On why a brand relationship ends in silence rather than noise.
Listen on SpotifyAra Bölüm 3 3 dk 58 sn
Expectation vs Reality! Reklamdaki O Ürün Hani Buydu?
On the gap between the product in the ad and the one in the box.
Listen on SpotifyBölüm 7 6 dk 30 sn
Seni Ben Keşfetmiştim! Kıskançlıklar!
On what happens when the brand you found first belongs to everyone.
Listen on SpotifyWriting
On why we behave the way we do
I write about marketing psychology and organisational theory. Each piece starts with a theory and ends with an everyday example. In Turkish.
7 August 2026
Bir Örgüt Kaçınılmaz Olarak Çöker.
On entropy, and what holds an organisation together against it.
Read on Medium24 July 2026
Bir İnsan Ne Zaman Olgunlaşır? Argyris'in Olgun Kişi Modeli
On Chris Argyris, and why most organisations treat adults like children.
Read on Medium17 July 2026
Patronunuz Sizi Nasıl Yönetiyor? Likert'in Sistem 1-4 Yaklaşımı
On Rensis Likert's four management systems, and finding yours on the scale.
Read on MediumAbout
Eight years running ads for brands
I work from İzmir. I studied Business Administration at Bolu Abant İzzet Baysal University. I have worked independently since 2018, with a spell inside a digital performance agency along the way. Brand management, ad setup, content, measurement — I have stood on every side of the work.
I publish a podcast episode and an essay every week. If you want to know how I think, you can listen and read before working with me. That is the best filter there is.
- Based in
- İzmir, Türkiye
- Studied
- Business Administration, Bolu Abant İzzet Baysal University
- Publishing
- One episode and one essay a week